In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Pros
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(51-75 of 93)Companies can't remove reviews or game the system. Here's why
December 26, 2018
Facebook for Business is right for many (but not all).
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
December 26, 2018
Engage More Efficiently on Facebook
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
December 22, 2018
Facebook: Still the face of Indonesian internet today
- Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
- Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
- Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
- The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
- Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
- Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
- Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
- Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
December 21, 2018
Facebook for Business. It did my job for me.
- Finding the demographic you want is easy
- Facebook practically does my job
- Responding to users with Facebook for Business was awesome too. It even automated resume submissions.
- For the first few tests payments seemed very difficult.
- I wish facebook had better support and treated small business like people.
- We were accidentally flagged and removed once, and then told, "oh it was just an accident, won't happen again," after losing tons of business. No reason. Super frustrating, and no accountability.
December 20, 2018
Facebook for Marketing
- Helping to create posts or ads.
- Scheduling posts or ads.
- Providing analytics for your efforts.
- Would love to see a content calendar function where you can see which days are missing posts.
December 20, 2018
Facebook for Business Quick Review
- Easily monitor and reply to comments and messages from our audience.
- Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
- Building out campaigns and managing the reach and spend is easy to do.
- They can be quite pushy about getting you to spend additional money.
- Analytics is a bit convoluted and can get hard to pull insightful data from.
- Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
December 20, 2018
Facebook for Business: They know what you need, you don't
- Gives you a lot of information
- Advertising Tips
- Shares best practices
- Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
- Inaccurate reporting, numbers are inflated
- Difficult to understand dashboards
December 20, 2018
Facebook For Business: a new way to advertise
- If you have a company and you want your brand to be known, this tool will allow you to manage the settings of the page, publications, creation of commercials and metrics.
- Provides additional features that are not available on Facebook, such as pixel swapping, catalog uploads, etc.
- It helps you manage advertising on other social networks, such as Instagram. That makes you reach more people
- It requires extra learning due to complex and inconsistent processes. This tool is not the traditional Facebook.
- It has several errors or "bugs". Although Facebook works on correcting errors and improving the tool, some bugs usually appear daily.
December 20, 2018
Daily Facebook for Business Users
- Facebook for Business is great for managing comments and mentions for our page.
- Facebook for Business allows us to create and manage our Facebook ads.
- Facebook for Business supports multiple users and admins for our various pages and allows us to make changes fairly easily.
- Navigating the various pages and functions of Facebook for Business is difficult unless you are using it on a regular basis.
- Facebook for Business is really the only way that you can manage Facebook pages unless you give multiple users direct access to the page through their personal accounts.
- It would be nice if Facebook for Business could be more easily accessed on a mobile device.
December 20, 2018
Facebook for Business as an asset and a service
- I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well.
- I also really like the ability to track my results very quickly and to see them in real time.
- Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.
- There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice.
- I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.
- Manage multiple listings of physical locations.
- Run ads or promote posts for specific locations.
- Read and respond to incoming messages.
- Facebook for Business has somewhat of a learning curve that can be difficult.
- It seems Facebook for Business is always iterating and changing/updating the user interface which makes it sometimes difficult to find tools.
- It can sometimes be confusing to know which listing you are managing if you are managing multiple listings in Facebook for Business.
December 19, 2018
Vital to Connect
- Facebook groups
- Sponsored posts
- Setting appointments
- My sponsored posts usually only get message replies from creepy guys who want to hit on me
- The algorithms seem to keep changing, making it hard to understand how to most effectively market
- It’s confusing to have notifications pop up on my regular Facebook app that open up the Facebook for Business app, especially when all the notifications don’t sync up with each other.
December 19, 2018
Facebook can target like a Sniper
- Uploading existing customer list and matching to Facebook profiles
- Targeting potential customers, lookalike audiences
- Geographic targeting
- The analytics can be too much of a distraction.
- No option for a revenue share for sales, only pay-as-you go plans
December 19, 2018
We wouldn't be in business if it weren't for facebook.
- Facebook for Business gets communication right
- Easy use for anyone, even people that aren't especially technologically savvy.
- Easy integration into the larger Facebook world.
- Making the front-end user interface look more like the home site would be a major improvement, especially when working with people who aren't technologically savvy.
- Better guidelines for image sizes, specifically as things change.
- Better guidelines for algorithm use.
- Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
- A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
- Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
- This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
- Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
- There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
Score 8 out of 10
Vetted Review
Verified User
- Manages our Paid Social campaigns in a very organized way.
- Allows for monitoring of our comments, messages and other interactions on our social media page.
- Allows for easy management of Paid Social budget.
- Share more detailed information on updates as they become available.
- Allow the ability to import API feature without using Facebook App.
July 14, 2018
Facebook - Great if you target well!
- Facebook has a very good targeting segments, that allows you to target users who have interests that range from bicycles to specific universities, to the level of affluence a family / individual may have.
- Variation in advert types, which range from a static image, video, carousel (multiple images) 360 videos and more, all of which have pros and cons and provide varying levels of engagement.
- Retargeting works very well on Facebook. You are able to utilise CRM lists, visitors on site with its own Pixel and even users who have engaged with previous posts, all of which helps with planning for future campaigns.
- I would like to see frequency caps for all types of campaigns, as, as far as I am aware, this is only available for Brand Awareness campaign types.
- I feel if you want to upload multiple adverts at a time it can be cumbersome. I would like to see this improved with maybe room to upload multiple images in upload sheets
May 22, 2018
Facebook for business is a must
- Provides us with the ability to focus on specific areas of the country and demographics
- Can promote various events as needed
- Works well with other platforms we use
- Works well, really don't have any complaints
May 11, 2018
If You Love Audiences Facebook Is For You!
- Facebook has unique targeting capabilities with the ability to target specific and rages interests and activities and likes and previous page engagements.
- Facebook allows you to create unique remarketing campaigns based on previously converting audiences.
- Facebook has a large reach and therefore is potentially able to generate a lot of revenue/awareness/engagement.
- It can be very difficult to attribute performance metrics to specific campaigns ad sets and creative therefore impossible to accurately dissect and analyze the data.
- The interface is not as fluid as it could be, quite clunky and in need of a revamp.
- Unable to see the share of voice and competitor statistics.
April 23, 2018
The only option on the market, but not by preference
- The business manager acts as a hub for all accounts—both business pages and ad accounts.
- The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
- The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
- It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
February 05, 2018
Facebook Ads
- It gives many options when setting up a campaign to narrow down the targeted audience.
- Offers many different ad types from a single image to carousels, which makes it suitable for different advertising purposes.
- Creating a Facebook editor platform, which is downloadable and being able to upload things in bulk would be amazing and would save a lot of time.
- Offering more performance analysis options on the dashboard.
January 31, 2018
#1 social platform
- Cost effective in reaching a targeted audience
- Easy to use platform
- Offers great insights - including comparisons to competitors
- Can easily be shared with team and offers different access levels
- Scheduling posts in advance offers an overview of coming campaigns
- Keeps budgeting easy to track
- The ever changing algorithms can be a challenge to keep up with
December 08, 2017
Facebook Grows Your Company the way you want
- You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
- You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
- You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
- You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
- You can also choose to not allow users posts, comments etc... without prior approval first.
- Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
- I would like to be able to break down the target audience selections even further.
- Not being able to like user profiles can make it hard to find a particular profile again
- Make it easier to sell right from the Facebook page itself
- Great way to collect insight from multiple fan pages at the same time. Without Facebook for Business, it is time-consuming to collect data from your business fan pages for different brands, especially if the fan page belongs to a different account.
- Integrated with Facebook Ad Account. Not only you have total control on the insight and content management, you can also have access to Facebook Ad Management to decide which Ad you should spend more on. It is like a command center for a fan page admin.
- Fast way to have immediate access on analytic data on the customers. You can easily access demographic data of your audience and their engagement with the fan page. This is important to create effective content for your business's fanpage.
- Complex interface. The interface is complex and shows lots of features that novice/new users are not familiar with and it is not clear where to find instructions or tutorials for using this so you will have to figure it out yourself.
- Navigating content. Sometimes, it is hard to look for your content since you will have to scroll down to look for content that you post on the fan page. So if you have hundreds of posts, you might have a problem. It would be great if content search feature is introduced.
- Comparing your page with competitors. It would be nice to have this feature so we can know how well the business is performing on Facebook compared to the competitor so we can perform better (for example: comparing engagement rate).
- Facebook for Business allows me to reach an audience that is specifically interested in what I have to offer.
- Facebook for Business allows me to market products I have created through campaigns.
- Facebook for Business is a great platform to reach my target audience.
- Facebook for Business uses algorithms determining how frequent your posts are see by others. I think this could be tweaked or changed a bit to give posts more exposure.
- Other than that one point, I cannot think of anything where Facebook for Business could be improved.