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Google Marketing Platform

Google Marketing Platform
Formerly DoubleClick

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

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Recent Reviews

DoubleClick

8 out of 10
September 03, 2021
Incentivized
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …
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Easiest to Use

9 out of 10
January 16, 2020
Incentivized
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …
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Google Marketing Review

3 out of 10
October 07, 2019
Incentivized
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad deployment (33)
    9.9
    99%
  • Ad conversion tracking (32)
    8.9
    89%
  • Ad performance reports (33)
    8.9
    89%
  • Ad campaign creation (33)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Analyst in Marketing
Insurance Company, 10,001+ employees
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Pricing

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Google Marketing Platform

Google Marketing Platform

N/A
Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

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What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

Springbot

Springbot

$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

9
Avg 7.8
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Product Details

What is Google Marketing Platform?

Google Marketing Platform Integrations

Google Marketing Platform Competitors

Google Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Ad deployment and Display advertising highest, with a score of 9.9.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(175)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
February 15, 2016

DoubleClick: Streamlined, Efficient & Job-Enabling

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I'm with an agency, and our digital media department uses DoubleClick from both the advertising side (DCM) as well as the publisher side (DFP). DCM is used to serve, manage, track, assess and optimize all of our digital client campaigns - note that we use a reseller (AdSwerve) for DCM. DFP is used to assist in monetizing a client site and creating ad revenue stream.
Pros and Cons
  • Constant platform improvements and enhancements (e.g., increased reporting options and functions).
  • Owned by Google, so you know there's resources and money behind powering and evolving DoubleClick.
  • Recently found a great third-party rich-media creative vendor through DoubleClick's certified partnerships.
  • Fairly intuitive platform - when I was first introduced to and was expected to start using DoubleClick, I pretty much relied on self-training to set up and exectue a client campaign within a month.
  • Continue to add more content and articles to the resource/help center.
  • Provide thought leadership on industry topics (e.g., how ad blocking does/can/will impact DoubleClick tracking, serving, etc.)
  • Smaller agencies or organizations may be forced to work through resellers if DoubleClick doesn't deem you as a large-enough client (in our case, we have a fantastic reseller - AdSwerve).
Likelihood to Recommend
I started out using DoubleClick and have used DoubleClick ever since - it's what I know and what I'm comfortable with. Ad servers are all rooted in the same technology, but ask about key differentiators when comparing vendors.
Google Marketing Platform Feature Ratings
Ad Campaigns (5)
54%
5.4
Ad campaign creation
90%
9.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
N/A
N/A
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
53.33333333333333%
5.3
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
N/A
N/A
Return on Investment
  • More streamlined workflow.
  • Able to track, measure and quantify client ROI to achieve budget increases.
  • More productive vendor conversations since we have third-party data to hold them accountable for campaign performance.
Users and Roles
3
Media
Support Headcount Required
1
For campaign and ad creation, I look for people who are detail-oriented with a methodological work style - someone who proactively thinks through and is purposeful in their set-up. For reporting, I look for people are not only analytical and curious but are also able to interpret and communicate data-heavy insights to internal and client teams.
Business Processes Supported
  • DCM campaign and ad creation (advertiser side)
  • DCM analytics (advertiser side)
  • DFP Small Business (publisher side)
Innovative Uses
  • Like most organizations, we use DCM to manage and verify how client dollars are being spent while also measuring ROI. This impacts our existing client base while also lending to case studies for new business initiatives.
Likelihood to Renew
9
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Price and product features ultimately ladder up to value, which is the ultimate decision-making factor.
Evaluation Lessons Learned
n/a
Implementation Details / Implementation Partner
  • Don't know
Premium Support
No
Support Rating
9
Responsive, dependable, knowledgeable.
Bug Resolution
No
Easy Tasks
  • Ad creation
  • Basic reporting
  • Tag generation
Usability
8
Easy to navigate
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