A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
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Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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(231)Attribute Ratings
Reviews
(51-68 of 68)Companies can't remove reviews or game the system. Here's why
November 30, 2017
Best tag management system out there
Our Growth engineers are using Google Tag Manager to implement and manage various marketing, analytics and sales tracking scripts on our clients' websites and landing pages. We are also using it to implement highly customized events for every web property in order to track specific actions that the website's visitors perform on the website, and feed that data to Google Analytics for further analysis and optimization of the website's performance.
- Script management: Google Tag Manager allows almost anyone to implement, modify and manage scripts on a website in an easy and user-friendly environment.
- Version control: Google Tag Manager allows you to create editions of your website's scripts and roll back/forth between editions in an easy manner.
- Custom event implementation: using Google Tag Manager you can implement custom events on a website (e.g. button click) which are then pushed automatically into Google Analytics for monitoring users' behavior.
- Documentation: the existing documentation is not enough, given the countless features and possibilities available through Google Tag Manager
- User onboarding: somebody unfamiliar with Google Tag Manager might have a hard time becoming familiar with the interface and functionality on their own
- Google Tag Assistant, a crucial companion of Google Tag Manager does not seem to be working correctly most of the time.
October 06, 2017
Currently the best tag manager
[It's] A powerful tool which is very easy to use both for the marketing team, the business analysts, and the developers. This is crucial for digital projects requiring a mix of all these different skills.
- Workspace and version management
- Auto-event tracking
- AdWords compliancy
- Google Analytics compliancy
- Many options to define triggers: CSS, selector, built-in triggers (form, click, URL,), custom variables, etc.
- Tags sequencing
- Almost unlimited advanced use possibilities with the custom HTML tags and custom JavaScript variables
- Data layer variables
- Compliancy with Optimize AB test solution
- Data intelligence (rule-based automation)
- Collaboration (for multiple organizations working on the same container)
- Use Google Analytics audience data to fire the tags
September 13, 2017
Google tag manager great for small and medium business
Google Tag Manager is a tool used by my organization to take away the dependencies on the developer to put some pixels originally. Then we [have been able to] make progress on Google Analytics implementation [and] even [on] Adobe Analytics. GTM is a great tool to keep your website clean of codes [such] as Facebook, Sojern, Google Analytics, BlueKai and so many data providers.
- Keeps your website clean of pixels on source code.
- Quick answers for measurement of values on the website.
- Easy way to identify problems in debug mode, before going to real measurement.
- GTM needs to work more with other tools like Adobe Analytics.
- The Google Tag Assistant reports some failures on the things implemented via GTM.
- If you want to get a great experience [out] of GTM, you should learn some javaScript.
September 08, 2017
Google Tag Manager - only way how I manage analytics tracking
Google Tag Manager empowers our marketing and analytics specialists. They are able to do a lot of tracking code customisations without IT involvement (if a good Data Layer is already on the site). We prefer to have all tracking deployed through GTM, because the workflow and versioning system in GTM makes it easier to manage and keep organised.
- Great user interface which shows the relationship between tags, triggers and variables. I like the layered interface.
- Auto-event tracking - ability to track clicks, link clicks, form submits without developer involvement.
- Broad selection of tag templates.
- Good quality of reference materials.
- Ability to import and export containers, and to manage GTM via API.
- Templates for Facebook tracking are missing.
August 04, 2017
GTM - the King of Tag Management Platforms
Google Tag Manager is used by all clients who have tools outside of the Adobe suite (Adobe has its own TMS which comes free with the Web Analytics platform). GTM is simple, easy to use, has enterprise level features (such as multitasking), has its own debugging panel and the best part is that GTM documentation is public and abundant which is untrue for any other TMS.
- Ability to add custom tags which do not have templates.
- Easy integration with other tools that are part of the Google Suite.
- User friendly interface and help section.
- To publish a tag, the entire container needs to be published or a new workspace needs to be created. Some TMSs have the functionality to activate a tag without having to publish an entire container version.
- It does not support advanced inbuilt functions such as cookie storage. But, custom scripts can be written.
April 12, 2017
Solid Tag Management solution
Google Tag Manager is being used by a few departments to deploy marketing, UX, affiliate and other tags. The main business problem it solves is autonomy to deploy tags without requiring a code release by IT.
- Built in support for numerous tags
- Scalable for Enterprises
- Community support
- Synchronization between staging and production environments
- Improved assistance with workspaces
April 03, 2017
Google Tag Manager - powerful and free
Google Tag Manager is implemented as a container for all third-party scripts that have to run on our website. This includes analytics, UX and advertising tags, making it possible to fire tags only on the pages they're required on without development, and making the overall site more nimble.
- Variables that enable you to tune your firing rules and manipulate data layer values.
- Good selection of built-in tags that work especially well if you use Google services.
- Inexpensive (i.e. free) compared to competitors.
- Preview mode works really well, and I haven't seen this feature elsewhere.
- Supports non-script browsers by using iframes.
- Maintaining tags across multiple properties is still awkward.
- Can't build custom tags that can be reused and manipulated from single point (although neither can competitors).
- Tag position on the page is awkward, loading after the body tag.
March 31, 2017
Tags Managed!
We use Google Tag manager across dedicated iOS and android apps as well as web products to support more information beyond simple analytics
- Single point of data for an app
- Makes more sense for apps than other tools
- Easy to implement in a short time
- Documentation is confusing at times
- Hard to know where a failure point is
- Interface is a little clunky at times
Our organization primarily uses it to fire ad pixel tags. It is much faster to set up these tags in Google Tag Manager (GTM) than it would be to implement them in our website code. This saves our company time and allows the business to operate more efficiently. Since GTM is a pretty technical tool, only our developers and experienced GTM users have access to it.
- Many built in tags and variables to choose from. This helps users get up and running with GTM quickly.
- 'Preview and debug' mode makes it easy to test code before deploying to the production environment.
- Widely used by many people in the industry, so there is a lot of community support for Google tag manager.
- It doesn't track offsite activities. This is problematic for businesses that are largely reliant on offsite activities that are managed by other systems.
- It would be very useful if google tag manager could automatically pull in data from other systems (ex. advertising APIs, databases)
March 28, 2017
Tag Manager Has Everything You Need
We use Google Tag manager to deploy the various marketing technologies we have invested in to give a more well-rounded view of our consumer. Instead of our IT team needing to add a new tag to the header of each of our pages, slowing them down, all of our tags reside in our Google Tag Manager container. This saves us time and increases our speed to market.
- Fairly Robust Platform
- Trusted Name of Google
- Support is not great
- Native integrations are somewhat limited
- Not quite as intuitive as it could be
October 09, 2015
Account Manager's perspective
it is being used by our media department. I familiarized myself with Google Tag Manager because I used it in a previous role, and because I wanted to stay up-to-date to be able to provide my client with useful and relevant information.
- Training methods are very helpful
- There are many resources and cases to use as examples
- The platform is very user intuitive
- Some of the resources are somewhat circular, and you may not be able to find a resource for your example
- There are many ways to do things, but sometimes it makes it harder to train
- In some instances, you learn how to do things, but maybe not why or the importance of the action.
October 06, 2015
A great, free, low-risk tool to test and deploy tags faster
With more than a dozen third party vendor and analytics tags, and a slow development release cycle, our website needed a way for business/marketing users to more rapidly test and deploy new tags and changes to existing tags. Although setting up a data layer on our current platform proved challenging at times, the benefits to the marketing team were well worth the effort. Google Tag Manager allowed them to get data faster, iterate quickly and ultimately make actionable decisions within days instead of weeks. There are paid services that offer the same, however, this free service allows decision makers a low-risk, easy-in, feature rich solution to tag management.
- Easy to use interface that our marketing users were able to quickly pick up on.
- Tag debugging system allows for a great way to test tags before they are published.
- Versioning and publishing system allows easy rollback and version tracking for your tags.
- Depending on the integration, sometimes the rule, tag and macro lists can become so long that they seem unwieldy. This can slow down the marketing user. A method of better organizing these lists could prove helpful.
October 05, 2015
Gives You The Ability to Customize Your Own Google Analytics
If you're using Google Analytics and want more control over your website, Google Tag Manager is a must for all marketers. It's a huge timesaver when it comes to deploying "extra" tracking interactions that are not normally included in Google Analytics, such as: clicks on links (email, PDFs), form submissions, social media interactions, and more. It also integrates with other platforms too, from Crazy Egg to LinkedIn. (Technically it could work wit anything since it allows you to "inject" your own code onto the page.)
With standard Google Analytics, you have to bug a developer to insert extra code into the page. Google Tag Manager eliminates this need.
Once you get the hang of it, you'll love it. It seems so simple - but until then, there's a learning curve. Some events will still require extra help from a developer depending on how the page is coded (and you'll bang your head against your laptop until you realize this ;). You need to be able to problem solve and not be shy about diving into code, even if you're not a "coder". Another pain point is that Google's own documentation seriously needs to be improved, and you'll find yourself doing a lot of extra research in forums.
- Ability to add track new types of interactions *without having to ask a developer for help*. Most of the time, that is.
- Ability to completely test deployments before pushing live.
- Ability to save "versions", so you can always have a record of previous deployments.
- Instant gratification, can deploy new versions and start tracking immediately.
- Google's documentation needs to be improved.
- There's a learning curve, and it's not easy for novice users.
- It's easy to make mistakes - but the good news is the preview/debut mode is there to help you with that.
Google Tag Manager is the preferred method of deployment for Google Analytics/Universal Analytics. It natively supports Google Analytics and a number of 3rd party tags, and for special cases, there's always the custom HTML tag feature. It offers a flexible mechanism to manage triggers to fire tags based on simple or complex rules, as well as a powerful macro/variable approach to offer flexible leveraging of various data attributes.
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
- Solution of choice to deploy Google Analytics, DoubleClick and other Google-specific tags
- Flexible platform to handle all cases of tags/data collection needs
- Great documentation and strong user community
- Extremely performant
- The user interface could be improved
- Support for A/B or multivariate tests, which often require synchronous tags, are not supported
- Complex collaboration/approval workflows are not supported
January 07, 2015
Google Tag Manager-More Control for Marketers
Score 8 out of 10
Vetted Review
Verified User
- Gives marketers more control of their ability to measure visitor behavior.
- Gives marketers more control over adding features to a site.
- Hides details making implementation of site features easier, especially Google Analtyics.
- Great versioning infrastructure allowing you to roll out and roll-back changes.
- Strong preview and testing tools keeps you from bringing the site down.
- Well integrated with Google Analytics so you can use advanced features.
- Hiding of technical details (such as Google Analytics) may make debugging difficult.
- Gives marketers enough rope to hang themselves by injecting Javascript, CSS and HTML changes.
- Because it's powerful, it requires pretty extensive QA.
- Doesn't support A/B testing software like Convert.com, Visual Website Optimizer and Optimizely.
- Can quickly require some strong technical expertise for more advanced measurement setups.
February 22, 2014
Google Tag Manager- My 2 Cents
Score 7 out of 10
Vetted Review
Verified User
The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.
- Place tags on site without affecting site function
- User friendly interface
- Accepts a variety of tag options
- Easy troubleshooting
- More explanation of tag types and when it's best to use different tags
Score 9 out of 10
Vetted Review
Verified User
We decided to utilize Google Tag Manager to assist with the web analytics and tracking pixel management. Being in an agency environment we also use it to manage tags for multiple clients. Google Tag Manager eliminates our web analysts and paid advertising specialists from constantly asking for help from our development team. It also speeds up the time it takes to deploy a tag across a website.
- Extremely IT-Friendly - user permissions, methods to test tags and versioning.
- Relatively Intuitive Interface - adding tags or changing rules are straightforward.
- Easy to Install - Simple to install, one container placed and you're ready to go.
- Event Listeners - Google Tag Manager now has options for event listeners to "listen" for actions on the page. These listeners can be used to fire tags on a certain click or interaction.
- Pre-Built Templates - no need to know javascript in most scenarios, pre-programmed templates make adding some tags as easy as filling out a web form.
- Supports Custom Javascript - Tag not supported? There is a custom HTML / javascript tag that can be used to run and publish tags.
- Steep Learning Curve - Google Tag Manager introduces new concepts such as Macros and Rules. Some may struggle at first deploying advanced analytics features such as ecommerce tracking.
- No Tag Folders - there is no easy way to "bucket" similar tags, a site with a lot of tags can become difficult to manage.
- No error debugging - Google Tag Manager will tell you if the tag fired, but not necessarily if there are errors
February 12, 2014
Google Tag Manager - You Can't Beat Free (well, sometimes you can)
Score 9 out of 10
Vetted Review
Verified User
We use Google Tag Manager to minimize the time it takes to implement third party javascript on our sites without IT intervention. It is used primarily by the Marketing department relative to digital marketing for new prospects.
- It has great flexibility to go back to previous versions of the container in case you make a mistake.
- It has some tag templates that can be used to minimize the need for custom tags to be created.
- Personally this is one of the best free products I've used in a long time. I can't think of anything to improve within the scope for which I use it.