TrustRadius Insights
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
Recent Reviews
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
Pricing
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What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
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What is OpenX?
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OpenX Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.
The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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(30)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
November 12, 2019
All around programmatic player
OpenX is used by the Campaign Management team on many of our branding campaigns. We work with them programmatically via an OpenRtb integration in order to get to more users in the US. We have seen CPMs on the exchange a bit high, but the quality and performance we got from the users make it worthwhile.
- A lot of data points to optimize sent on the bid request.
- Good coverage on desktop and mobile app.
- Very good reporting filters on the platform.
- The Support team is a bit slow to respond.
- The platform is not very reliable.
- Prices on the exchange are a bit high compared to the competition.
68%
6.8
70%
7.0
65%
6.5
- Prices are high on the exchange, diminishing ROI.
- We expanded the reach and increased budgets, improving ROI.
- We did some co-marketing events together, decreasing fixed costs.
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
October 04, 2019
Omnichannel exchange
OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges to increase our reach and inventory on app campaigns. We use them for worldwide campaigns although their main focus is on the US and Canada and we have not found good results in any other geos.
- Their reporting API is very complete
- A lot of video inventory
- Good customer service
- Not a lot of inventory outside North America.
- Prices are a bit high across the platform.
- We have found discrepancies on how impressions are counted on their platfrom and our systems.
74%
7.4
65%
6.5
70%
7.0
- We have been able to expand our reach, improving ROI.
- We have had high CPMs, offsetting, and lowering our margin.
- We have partnered on fraud tools, reducing costs.
We have used Basis as a DSP but found better results in integrating OpenX with our own bidder. As for Smaato, they are focused only on in-app traffic so they are a niche player. OpenX is a bigger player for agencies that have different campaigns with multiple objectives and where cross measurement is important.
August 29, 2019
Vast network of inventory!
We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with product questions or in customer support (long response times, generally understaffed on their end). It is used by the programmatic arm of our organization and they generally complain about the fraud that is going on in the exchange.
- Lots of volume and cheap.
- Strong in geos that are hard to reach, specifically APAC.
- Some premium publishers that are only on their exchange.
- Bad customer support. Account managers change every 3-4 months.
- A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
- Some technical issues with clearing impressions have happened with them.
66%
6.6
60%
6.0
63.33333333333333%
6.3
- We have been able to scale campaigns profitably.
- We have been able to get access to very good inventory for cheap.
- We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.
OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and invalid traffic. I believe it is a good partner but you need to be mindful on which publishers you are selecting.
September 27, 2018
Great Reporting Software
My department uses OpenX to generate reports for clients. These reports essentially detail how their advertisements performed for our eNewsletter deployments. We report on the sent, opens, clicks, CTR, open rates, etc., and OpenX is great for customizing these reports for the specific client.
- Customizes reports
- Gives detailed and accurate information
- Is simple to use
- Could provide full reporting information
94%
9.4
N/A
N/A
81.66666666666666%
8.2
- Saves time
- Saves Money
- Makes clients happy
November 06, 2015
OpenX and Me!
We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.
- A/B testing was particularly good, having the ability to configure probabilities and other settings.
- Analytics was well detailed.
- Integration and implementation were simple and easy to customize.
- User interface is not so straightforward.
- Documentation was not as complete as it could be.
72%
7.2
N/A
N/A
51.66666666666667%
5.2
- We improved conversions using forms to register (as if they were ads) in OpenX.
- We created awareness of the richness of our content.
We selected OpenX because most of the team had previous experience; it was free and we were able to self-host it.