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What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…
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- Standard reports (44)8.585%
- Dashboards (44)8.585%
- Email deliverability reporting (46)7.575%
- List management (40)5.858%
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$15
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$60
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Twilio SendGrid Marketing Campaigns aims to help users by providing:
MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.
EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.
INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.
PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.
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Twilio SendGrid Email API. Send with Confidence.
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Twilio SendGrid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.
The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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(186)Attribute Ratings
Reviews
(26-41 of 41)Companies can't remove reviews or game the system. Here's why
December 12, 2018
Looking for developer friendly email solution? Go with SendGrid!
SendGrid is used by our Marketing team to send and manage communications to our users. We're using it for transactional and marketing email purpose. It saves our lot of time to configure email providers manually by providing their web tools.
- Sending Emails with Speed
- Easy to get started
- Built-in unsubscribe management
- Manage templates that saves our bandwidth
- Email editor is difficult to get started and not included in free plan
December 09, 2018
An email marketing platform with all the bells and whistles that a small/medium sized business needs
We primarily use SendGrid for our daily newsletter/email offer. It is one user (marketing director) who creates and builds the email. We utilize both the HTML and design templated formats. We require quick and efficient creation and delivery of finished and professional emails every single day of the year and SendGrid helps us accomplish this in a straightforward and easy to use format.
- Easy Template building and editing
- Professional reporting and testing
- Exceeds industry standards
- List/contact management could be improved.
- SPAM testing and rendering capabilities are lacking
- Pricing for mass sending is slightly above average
November 05, 2018
Accuracy is something which SendGrid is made for.
It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.
- Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible.
- Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily.
- Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.
- Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard.
- Unavailability of its Android application. It is available on iOS but not on Android platform.
- Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.
October 19, 2018
SendGrid - What's great & What isn't
As a business that primarily operates through its website, we used SendGrid's transaction email service quite heavily to communicate with our users. We used the SendGrid API for event triggered emails ranging from verification emails to more sophisticated email dispatches based on user activity.
As far as how it helped us resolve business problems - it's a relatively cheap service and effectively allowed us to adopt the API that adapted to our needs at the time. It's also easy to use in terms of development and definition of email dispatches.
As far as how it helped us resolve business problems - it's a relatively cheap service and effectively allowed us to adopt the API that adapted to our needs at the time. It's also easy to use in terms of development and definition of email dispatches.
- It's cost effective.
- API is easy to use.
- Pay-as-you-go model helps project usage costs.
- Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
- The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
- The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
- Their customer support isn't the best. Certainly some room for improvement there.
We use sendGrid emails to send our most important transactional emails.
- Good deliverabilty of emails.
- Amazing customer support.
- Easy to use interface.
- I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under.
- Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.
July 29, 2018
SendGrid - Not for everyone.
SendGrid was being used to send emails to users who signed up for newsletters. It was being used by the organization as a whole.
- SendGrid sends emails on time.
- Has email send reporting.
- Lets you customize your emails.
- Analytics
July 23, 2018
SendGrid ensures our customers get the email notifications they want quickly and reliably
We use SendGrid Transactional Email across several products in our organization. It's used to send billing invoices, payment receipts, and notifications of various events our customers want to know about as they happen.
- SendGrid has an exceptional deliverability record. We never worry about emails making it to our customers' inboxes.
- It can be difficult to best configure SendGrid, especially when setting up dedicated IP addresses and the various DNS entries needed for reliable email delivery. Settings and instructions can be spread throughout multiple pages of the SendGrid web application.
We use SendGrid to help prevent email generated by our clients' sites from being flagged as spam.
- We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered.
- We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.
- SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts.
- SendGrid seems to have service outages more often than I would have expected.
- The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans.
- Technical support is spotty - sometimes they are instantly available and sometimes not.
September 06, 2017
Email delivery that I don't have to think about
[I'm] Using SendGrid to send transactional email, as well as updates and newsletters, for several websites that I control. Not using any of the advanced features of SendGrid, really, beyond their whitelisting, DNS-based security, and such. For the most part, it just works, and I don't have to think about it, which is wonderful. (I spent many years wrestling with mailman and the like; when I first switched to a dedicated SMTP server it was a revelation!)
- Deliverability seems good. Never had any issues here.
- Whitelabeling works well, making it appear that emails are being sent directly from the domain (no evidence of SendGrid anywhere except maybe if you dig into the email source).
- Admin interface is clean and easy to use.
- Prices used to be a little more flexible, starting at $1 and going up according to usage – and that included whitelisting and all that good stuff. Now they start at $10 a month although that does give you up to 40,000 emails a month. They also have a free plan (< 100 emails / day) but I'm not sure if it includes whitelisting.
- Had some issues with the SendGrid API years ago. They probably fixed it, but I've since just used the SMTP endpoint with no issues.
August 31, 2017
Use SendGrid if you want transactional email to look good
Score 9 out of 10
Vetted Review
Verified User
Stadio uses SendGrid Transactional Email not only for its automated sales and customer support outreach, but also for its core product. Stadio clients are provided hardware and software to design and implement a captive Wi-Fi login portal at a brick-n-mortar business where customers input personal data, then see mobile marketing for Wi-Fi access. As soon as the customer receives Wi-Fi access, Stadio uses SendGrid transactional email to automate a personalized email to the customer, curated by the Stadio client.
- SendGrid's template editor is very easy to use with drag-n-drop functionality and great organization among template groups.
- SendGrid customer support is top-notch. We also had onboarding training that was invaluable.
- SendGrid subuser management and co-worker/"teammate" functionality is incredible for our own business.
- SendGrid's template builder could still use some additional features that other email marketing services provide.
- SendGrid should make the "tracking global unsubscribe" formattable so that it doesn't just align to the left.
- SendGrid sometimes glitches and logs us out in-session.
April 25, 2017
Powerful email program that scales
We use SendGrid to send all of our transactional emails for millions of purchases, account notifications, etc., as well as for millions of marketing emails. We use it both as our own email marketing program and to power an automated email marketing software service we sell to our clients. Most of our emails are designed and then implemented to be automatic and dynamic (i.e., we don't use it for custom newsletters and we never use it for cold email campaigns).
- High deliverability rates
- Easy and robust API implementation
- Cost-effective plans for enormous email send
- Pricing can be a double-edged sword -- you can easily underpay for a plan and get hit with big overages, and you can just as easily overpay for a plan you don't need. Paying in advance is a real gamble.
- SendGrid is for more technically proficient users. I would only recommend this program to developers or highly technical email marketers.
- SendGrid doesn't come standard with Drip Email features (at least last time I checked). As far as I know, it's a newer feature and comes at a separate cost. In my opinion, that's a hole in their feature coverage.
March 07, 2017
Great if you already use SendGrid.
We have used SendGrid Marketing Email to deliver marketing messages to users on our email list.
- Delivery Rate
- Ease of use to create
- Good reporting
- Better segmentation
- More integration
March 02, 2017
Send Good with SendGrid
We have helped a client use SendGrid to understand who his good contacts are out of his 10,000+ address database. Through SendGrid, we have sent out many emails and measured their effectiveness to understand who we should be focusing our attention on with future marketing including email campaigns and other digital marketing tactics.
- Marketing campaign builder ease of use
- API integrations (send emails from other applications like Wordpress)
- Deliverability
- They don't have a very robust template gallery
- Very strict spam scoring
February 22, 2017
SendGrid is at the top of my list
Our clients send over 10 million emails daily through our software and of those emails are sent through SendGrid.
- Realiable
- Fair-Pricing
- Customer-Support
February 20, 2017
Send Grid Email - High Power Platform
We use SendGrid to send emails on behalf of a selection of our clients. It helps us consolidate the email marketing for our clients in an easy-to-use dashboard so they can better market to their customers and potential customers.
- Easy-to-use interface
- High delivery rate
- Great workflow capabilities
- Lacking a testing platform like Litmus
February 20, 2017
SendGrid Marketing Review
We send out multiple monthly newsletters for our players as well as our game operators. Our marketing department uses it as a means to communicate with our communities and share information about upcoming events, product releases, and other vital information. We also use it to send information about the various systems we use.
- The drag and drop feature to build your newsletter is easy to use.
- You only pay for the email you send so pricing is extremely reasonable.
- Customer service and technical support is difficult to get a hold of unless it is through email which has a longer response time.
- Very HTML and coder based so if you do not know how to code, your options are limited.
- Little bugs will make parts of your newsletter not come out right like spacing or colors in certain areas.