Accuracy is something which SendGrid is made for.
November 05, 2018
Accuracy is something which SendGrid is made for.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- SendGrid Marketing Campaigns
Overall Satisfaction with Twilio SendGrid Marketing Campaigns
It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.
- Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible.
- Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily.
- Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.
- Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard.
- Unavailability of its Android application. It is available on iOS but not on Android platform.
- Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.
- Newsletters made by this application created good brand image of my company. My newsletters get a lot of appreciations from my investors.
- It helped me to find new investors online and add to my database. Now my database has grown by 50% with the help of this application only.
- I made 25 new transactions from those newly added investors in the last quarter of the last financial year.
I started using this application only because of its accuracy in newsletters. Once I started using this application for my product promotions I got very positive results. After couple of successful promotional email campaigns I realized a significant increase in transactional inquiries, and those inquiries got converted into successful deals. From then I started using it for promotional purposes also.