Email delivery that I don't have to think about
September 06, 2017

Email delivery that I don't have to think about

Luke Abbott | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Email API

Overall Satisfaction with Twilio SendGrid

[I'm] Using SendGrid to send transactional email, as well as updates and newsletters, for several websites that I control. Not using any of the advanced features of SendGrid, really, beyond their whitelisting, DNS-based security, and such. For the most part, it just works, and I don't have to think about it, which is wonderful. (I spent many years wrestling with mailman and the like; when I first switched to a dedicated SMTP server it was a revelation!)
  • Deliverability seems good. Never had any issues here.
  • Whitelabeling works well, making it appear that emails are being sent directly from the domain (no evidence of SendGrid anywhere except maybe if you dig into the email source).
  • Admin interface is clean and easy to use.
  • Prices used to be a little more flexible, starting at $1 and going up according to usage – and that included whitelisting and all that good stuff. Now they start at $10 a month although that does give you up to 40,000 emails a month. They also have a free plan (< 100 emails / day) but I'm not sure if it includes whitelisting.
  • Had some issues with the SendGrid API years ago. They probably fixed it, but I've since just used the SMTP endpoint with no issues.
  • ROI? Email is crucial for many online businesses and websites, including mine, and SendGrid handles my email needs without much fuss. So definitely a positive impact.
I've looked at or tried other services but they're either more expensive or have more "reliability issues" stores attached to them. Honestly, SendGrid was the first service I ever used for outsourcing email delivery, so it's comfortable and familiar, and it's "just worked" for basically a decade so it would take a lot for me to switch.
I think it's great for transactional email, messages from your app, etc... anything sent from your server, *except* maybe newsletters and mass emails. For that, I'd rather use a MailChimp or whatnot. (Although to be honest I *am* using it for one client's WordPress website along with MailPoet, which ends up costing a fair amount less than MailChimp for her list size.)

Twilio SendGrid Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
7
Custom reports
Not Rated