LinkedIn Sales Navigator vs. ZoomInfo Marketing

Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).

I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.

Incentivized

• Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
• InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
• News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate

Incentivized

• Audience Coverage.
• Advertising Performance.
• Intent Data.

Incentivized

• LinkedIn Sales Navigator is very powerful, but not super well documented.
• The tool does not allow for the export of list names, which is disappointing for a tool at this price.
• LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.

Incentivized

• The integration with SalesOS leaves much to be desired.
• It's hard to prospect accounts within MarketingOS
• There were a few technical issues that need to be fixed.

Incentivized

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

Incentivized

It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.

Incentivized

Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.

Incentivized

The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable

ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Helped warm up a few leads that I was having trouble getting in touch with via phone and email
• Allowed me to better identify the key stakeholders at companies I was targeting
• Kept me up to date on what was happening with my prospects and their companies.

Incentivized

• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized