Act-on Review
Updated June 19, 2015
Act-on Review
Score 7 out of 10
Vetted Review
Verified User
Software Version
Marketing
Overall Satisfaction with Act-On
Currently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.
Pros
- We really like the responsive email designs so our clients can easily see our communication on their mobile devices
- We like seeing all the activity one specific user has done in the history of their interaction with our website
Cons
- On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails.
- The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler.
- SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page
- Sales really enjoys seeing names of people who are interested in our products we publish in real time.
- We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there.
- Having everything in one platform has saved the marketing team time... and time is money :)
Financially, Act-On was what we could budget for. Both were great products but we though the prices for Act-On were fair.
Using Act-On
4 - Marketing team
2 - We have people who work on our CRM that also help with the integration of Act-On.
- Support
- Information availability
- Technical support
- Sending lists of interested clients to sales so they can call them about upsells
- ROI calculation
Act-On Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - We already get the support we need with our current package
All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!
Using Act-On
| Pros | Cons |
|---|---|
Like to use Easy to use Well integrated Consistent Quick to learn Feel confident using | Requires technical support Lots to learn |
- Lists
- Resposive emails
- User activity
- Menu navigation
- Information being displayed on the Act-On interface
Yes, but I don't use it
Comments
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