Act-on Review
Updated June 19, 2015

Act-on Review

Maggie Kenney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Act-On

Currently only the marketing team is accessing the information provided by Act-On. We send reports to other teams such as sales depending on what information we think would be valuable to them. It is very helpful to see the specific names and organizations of our users and helps the sales team see what our prospects and clients are really interested in. This is also helpful for marketing so we can validate our work and see what's successful and not so successful.
  • We really like the responsive email designs so our clients can easily see our communication on their mobile devices
  • We like seeing all the activity one specific user has done in the history of their interaction with our website
  • On the interface, when you see boxes of information displayed, its hard to see everything when there is a vertical AND horizontal scroll within the page. If everything could be displayed on the page itself without any scroll (except for the regular scroll on the existing page) that would be ideal for when I have to make screenshots of information to send in emails.
  • The interface menus are confusing. The homepage with the vertical menu plus the horizonal menus on the upper navigation is a little repetitive and sometimes counter productive. Sometimes I can't remember where i found specific information and it takes me a while to get back to it because there are so many menu options. I think things should be grouped differently and a bit simpler.
  • SEO features, you should be able to audit for more than one keyword at a time so you dont have to run the same reports several times for one page
  • Sales really enjoys seeing names of people who are interested in our products we publish in real time.
  • We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there.
  • Having everything in one platform has saved the marketing team time... and time is money :)
Financially, Act-On was what we could budget for. Both were great products but we though the prices for Act-On were fair.
It was really helpful for us to have a conference call with my whole team who will be using Act-On because each of us use it in a different way so all the possible questions were covered during the few demos we had about the product.

Using Act-On

4 - Marketing team
2 - We have people who work on our CRM that also help with the integration of Act-On.
  • Support
  • Information availability
  • Technical support
  • Sending lists of interested clients to sales so they can call them about upsells
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.

Act-On Support

They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - We already get the support we need with our current package
All of our reps have been particularly helpful when we have needed it. Joe Brown, our Act-on support technician now is always ready to make sure we find a time in the very near future to go over any issue we have. He is always patient and is willing to give demos as many times as it takes!

Using Act-On

Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Requires technical support
Lots to learn
  • Lists
  • Resposive emails
  • User activity
  • Menu navigation
  • Information being displayed on the Act-On interface