Will be using ActiveCampaign for years to come!
August 26, 2020

Will be using ActiveCampaign for years to come!

Kevin Bertolero | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

At Ghost City Press we run an annual Summer Micro-Chapbook Series which requires daily email updates to our subscribers. We've used Mailchimp for the past four years, but that platform was growing more and more expensive each year, and as a small business, it was tough for us to justify that expense. I'm very thankful to have found ActiveCampaign which has worked out better than I could have hoped.
  • Their customer service is unparalleled in my experience. I was able to talk to a real person when I called with questions and they were incredibly helpful.
  • The low price-point is one of the best parts about this service.
  • The platform is incredibly easy to use and is very intuitive.
  • They let you use a gmail account instead of a business account which many of their competitors do not. This was also an important reason which led to our decision to use ActiveCampaign.
  • My only real complaint is that I've gotten a few questions from our subscribers about confirmation emails and have had to resend some of those. Not a lot but a few.
  • The daily emails we send have led to an increase in sales on our website.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Mailchimp just became too expensive and it grew more difficult to navigate as time went on. We used that platform for 4 years and I knew it was time for a change. I spent several weeks researching alternatives, and ActiveCampaign was not only the easiest to use, but it was also the most cost effective solution for my company. I'm so incredibly happy with the service they've provided for us.
It depends on what the platform would be used for. If it was an editor or publisher at another small press asking about my experience, I would absolutely recommend ActiveCampaign. Outside of that experience, I truthfully haven't explored the site that much, but it's been reliable and is easy to use, and for that I am thankful.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated