Would buy it again - does this not say it all?
September 06, 2021

Would buy it again - does this not say it all?

Erwin Lammenett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is mainly used to automate customer relationship issues, which would never happen without ActiveCampaign. Simply because it would be too time-consuming, to do it manually. We do automated reminders after x days of inactivity, notifications about an anniversary, notifications about upcoming direct debits, etc. We also use ActiveCampaing during the sales process. Sales relevant communication will only be done through ActiveCapaing (or it will be documented as a note in ActiveCampaign). This way, every employee knows what's going on all the time.
  • Automations
  • Service and support is also very good
  • Management of user groups and user rights
  • it is definately positve. But we have no detailed figures
it is just faster to understand an dto work with

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Automation of all kinds of regular communication with existing customers. Support of decent sales process, especially for services-oriented business models. Also, the follow-up of upcoming deals works great with ActiveCampaingn.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
8
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated