ActiveCampaign is the best ESP on the market!
Updated October 11, 2021

ActiveCampaign is the best ESP on the market!

Tameka Allen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to manage email marketing campaigns and automation. It is being used for sales and marketing purposes. It has allowed us to generate leads, automate nurture sequences and sell services through special promotions. Overall, we've been very happy with its functionality and email deliverability. After trying other systems, we've found ActiveCampaign best meets our needs.
  • Email Deliverability
  • Marketing Automation
  • Email Segmentation
  • View contacts who clicked in a campaign from the campaign report
  • Advanced search for subscribers who haven't engaged with an email within a specific time period.
  • It has helped me generate quality leads for future sales.
  • Our average campaign email open rates have increased between 35%-45%
  • Our average automation open rates are 121% and click rates of 68%
In comparison to all the other systems (except Keap), ActiveCampaign goes above and beyond for email marketing, marketing automation, and CRM functionality. It's the closest you can get to an all-in-one system.

And while Infusionsoft is also robust, it's not very intuitive. Unless you have time to take on its steep learning curve, you'll need a specialist on your team to manage it full-time.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great email/CRM choice for businesses at any stage. It has basic features for the business just starting out and is robust enough for corporations that need more advanced features (especially if you're using software like InfusionSoft/Keap). I would especially recommend it for businesses that want to increase efficiency with marketing automation.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10