1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign
Solid marketing automation tool that's great value for money
December 24, 2021

Solid marketing automation tool that's great value for money

Chris Hood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage sales and marketing automation, from their embedded forms to email sequences and website personalization. It's a good way to handle all our automation in one place and make it easy for team members to work on them. While the CRM feature is good, we use it in conjunction with a separate CRM.
  • Email automations.
  • Website personalisation.
  • Marketing attribution.
  • Interface can be quite slow and clunky.
  • Some quirks - e.g. duplicating automations - make it time consuming.
  • Our form validation requirements needed external development - other platforms offer this built-in.
  • Improved lead qualification process.
  • Reduced time sales teams spend following up leads.
The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for marketing automation.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For small and growing businesses looking to get all the key functionality of sales/marketing automation, ActiveCampaign does really well for the price. It can be a little involved to get everything you need from it, but so far there's nothing that I've tried to do that can't be achieved eventually. For larger teams with larger marketing databases, there are other tools that might be more appropriate.

ActiveCampaign Feature Ratings

8.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
6
List management
8
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
6.5
Social sharing and campaigns
7
Social profile integration
6
8.7
Dashboards
10
Standard reports
10
Custom reports
6
9.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated