Adobe Analytics offers great integrations
October 28, 2021
Adobe Analytics offers great integrations
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use the data from reports to gain insights into marketing programs that will help senior management understand return on investment from our marketing efforts using the dashboards that we can create through Adobe Analytics. It solves the issue of trying to come up with key performance indicators from various marketing activities.
- Dashboards
- Data analytics
- Real-time data
- Raw data export
- Too much reliance on third-party integrations
- More powerful for larger/complex companies
- Data Excel exports are confusing
- Dashboards for executives
- Regular scheduled reports delivered by email
- Collaborative environments for analysis
- More engagement with marketing campaigns
- Increasing audience based on analyzing desired content
- More qualified leads
Adobe Analytics has more integrations with the products that we use in comparison with Google Analytics. We also have to be careful about the laws governing what data can be captured by Google Analytics and Adobe Analytics and the requirements seemed to be easier to understand with Adobe Analytics itself.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes