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Adobe analytics great for multi website tracking
December 22, 2022

Adobe analytics great for multi website tracking

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe analytics far outweighs Google Analytics with its capabilities to create highly unique and custom conversion points across a variety of our sites. We have integrated our adobe analytics into Tableau making for a seamless solution for our operations and sales teams to access as well. I recommend adobe analytics.
  • Custom tracking
  • Unique identifiers
  • Seamless Tableau integration
  • Solutions too custom, easy for users to make mistakes upon set up
  • When employees leave, hard to pinpoint how/why custom tracking was set up so often times we reset
  • More transparent traffic data versus relying on referral traffic reports
  • Custom conversions to align for KPI’s
  • Ease of reporting set up into Tableau
Adobe analytics was decided on above my pay grade, while I am a user I did not decide to solely use this platform as a company. That being said, I have used other platforms and can see why the complexity of Adobe was chosen over the simplicity of Google Analytics.
Well suited for our multi website business to create custom tracking and conversion points across a large variety of referral sources. Not as well suited for a simpler business with minimal business units that could easily use a simpler platform such as Google Analytics for ease of tracking their web traffic.