Intuitive and expansive marketing platform - opportunities are endless!

We use it to house customer data, marketing to new customers via emails and weblayers. It's our essential marketing tool for several products. We also use it to deliver part of the product (email newsletters). I use it for planning, designing, implementing and reporting on marketing campaigns, and to analyse customer behaviour at various points along the user journey.

Personalising the customer journey is made simple with the Jinja coding, which I use in emails and subject lines to improve open rate and click through rate. Automated marketing flows that Bloomreach enables are communications when a customer signs up for a trial, and gives Sales and opportunity to improve conversion rates. We also segment third party data but it is another member of my team that manages data.