Experience with Bloomreach Commerce Cloud.

We primarily use Bloomreach for mailing, web layers, metrics, and funnels. As a webhosting company, targeting clients and offering services is more challenging. We can't just provide discounts like companies selling clothing; we must do it in a way that people understand why they need a server or domain. Through mailing, we aim to alert clients to technical changes, cross-sell or remind them about abandoned carts. Funnels are mainly used to track trends, as we operate in multiple countries and need to identify any issues. We have created segments of people and are working on RFM. We want to focus on recommendations and a catalog, which we currently do not have. Bloomreach offers a lot, and leveraging everything is difficult, mainly due to technical and time constraints.

This is an area we want to focus on a lot more this year. We are not yet in a position to evaluate these benefits or to say what the impact will be. We need to incorporate automation and we will be able to evaluate how this is integrated in Bloomreach. For many years, the full potential of this tool has not been used in our company, and last year and this coming year, we want to change that.