Item: Chartbeat
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are a media company. Publishers use Chartbeat primarily to understand how their journalism is performing in real time. A number of teams have monitors up in their work areas to follow Chartbeat and to see which content is trending at that moment.

Some teams also use Chartbeat for performance data but we rely on Adobe Analytics for performance information leading to questions about which is "right."

Pros and Cons

real-time analytics
easy to use UI
benchmarking against past performance
easy to use autogenerated reports
training sessions on new features
customer support

tracking multiple teams publishing content in a holistic way
confusion over performance metrics

Return on Investment

Chartbeat clearly helps to indicate what is not working allowing us to move resources to other areas.
We're focusing more on engagement than just clicks so Chartbeat helps to provide qualitative metrics in addition to usage data.
Chartbeat is so easy to use and understand that teams hang monitors to follow the data more closely. One of its greatest strengths for us is that teams actually use it.

Real-Time Data

it has helped us to easily identify what is working and to publish more content like the piece in question or enhance what has already been published. Chartbeat also lets us know what should stay on the page longer and when something might be able to be moved lower or off the page.

Usability

The tool is very easy to use for people who might not be as comfortable using analytical tools as researchers who work with data all of the time. Our journalists are comfortable working with Chartbeat, appreciate the information provided and are able to make informed decisions based on the data from Chartbeat.

Content Optimization

We have. The additional tools are greatly appreciated. The A/B headline testing tool is a bit more complicated to use properly and understand but more advanced teams have found it helpful.

Engagement Metrics

Definitely. As we try to move teams away from vanity metrics to focus on engagement, we appreciate all of these more qualitative metrics that Chartbeat provides. For us, engaged time is particularly helpful in terms of looking at performance.

Alternatives Considered

Adobe Analytics

We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using both.

Key Insights

Do you think Chartbeat delivers good value for the price?

Not sure

Are you happy with Chartbeat's feature set?

Yes

Did Chartbeat live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Chartbeat go as expected?

I wasn't involved with the implementation phase

Would you buy Chartbeat again?

Yes

Other Software Used

Adobe Analytics, Emplifi Service Cloud

Likelihood to Recommend

Chartbeat -- as advertised -- is the best in class tool to manage real-time website performance. The tool is extremely helpful to benchmark performance and to move beyond vanity metrics like clicks by also tracking engaged time.

The only downside for us is actually an upside for Chartbeat -- because the tool is so easy to use and understand our journalists prefer it over other performance tracking tools. Chartbeat has some information on performance but much more extensive information can be found in other tools. We also work more to track the accuracy of the metrics in other tools.

Best in class real-time data!

Overall Satisfaction with Chartbeat