Optimistic Launch but Limited Results.
May 10, 2022

Optimistic Launch but Limited Results.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

Demand Generation with the syndication of thought leadership content.
  • List management.
  • Responsive to client requests.
  • Audience profile targeting.
  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
  • Audience & ability to target and build community.
  • Variety of offerings.
  • Syndication Alternative to working with a media publications.
  • ROI was very low - ZERO conversion of leads into active engagements, which means the sales team saw this as a "waste" of time.
  • Achieved the contracted number of leads that fit our profile and were "accepted".
  • Became more of a list build process than an actual lead generation initiative. While this is important, we needed actually qualified opportunities (at least a few). Had we gotten them, we would have made another investment.
See above comments. This investment was for Top of Funnel.
The other investments have resulted in qualified leads, PureB2B did not.

Do you think DemandScience delivers good value for the price?

Not sure

Are you happy with DemandScience's feature set?

No

Did DemandScience live up to sales and marketing promises?

No

Did implementation of DemandScience go as expected?

No

Would you buy DemandScience again?

No

Lot's of opportunities to improve the quality of leads and the account management process. While the people were professional, they seemed overwhelmed or overworked, as if they were juggling too many things. The intent data was not very strong especially compared to what's available from resources like ZoomInfo and others.