Before Demand Tools, our system had hundreds of thousands of dup records.
Updated June 19, 2020

Before Demand Tools, our system had hundreds of thousands of dup records.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • MassEffect
  • MassImpact
  • Single Table Deduplicator

Overall Satisfaction with DemandTools

We use demand tools on a daily basis. We are duplicating our contact records based on set rigid or loose scenarios. Only the CRM department is using this tool. We find it to be very easy to use once you get to know how to use it. The UI can look a bit old school but it works well. It addresses the problem of duplication of records in our system.
  • It can run automatically over night.
  • It is much more feature packed then standard salesforce de-duping.
  • We enjoy the ability to grab large amounts of records with this tool.
  • The UI could be different, as it is older looking.
  • More tutorial videos for newer users.
  • Being able to dedup data on a mass scale.
  • Cleaning up and merging large amounts of data.
  • Working with custom objects even though it takes much longer.
  • API calls are used when working with custom objects.
Standard salesforce de-duping does not have enough function to perform the things we need.
Any scenario where you have multiple records from many objects where duplication is a problem. If marketing teams or other teams load mass amounts of unclean data. Demand tools can help with cleaning/merging this data. Where it's less appropriate is when you have lots of good data or if you have humans entering data.

Using DemandTools

5 - CRM team, admins, data analysis users
2 - Analytical personality with a willingness to learn new things.
  • When data in your org is messy and unclean
  • when manual de-duping is not fast enough
  • when new data is entering the system daily.
  • We use the find and discovery tool to get data from our org
  • We have created scenarios to keep our system clean
  • We have users use demand tools to pull IDs
  • using the email validator
We find demand tools easy to use and functions very well. With its robust capabilities we have been able to clean our system in a much quicker fashion. Without demand tools it would be hard to keep up with the amount of records that come into the system. We recommend demand tools as it has solved a large business problem for us.

Evaluating DemandTools and Competitors

  • Product Features
  • Product Usability
The ability to de-dup mass amounts of records in our system. This was the most important factor as without the bulk features we would not have the ability to see de-duping on a scale that we need. We also enjoy the built in fuzzy matching logic that demand tools provides.
we would not change our evaluation process

DemandTools Implementation

there we no issues with the tool once we understood each feature it provided.
Change management was minimal - Demand tools does not install into salesforce so there was no issue with that. We just need to to understand the proper permissions when starting up the tool
  • permissions with the users
  • initial login and data work

DemandTools Support

Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Need to explain problems multiple times
Slow Initial Response
No - It is not in the budget and we do not have enough issues with demand tools to justify a purchase of premium support.
When we first got the tool we had a 1:1 call with a support agent to walk us through all the features and function of the tool. We were not just left alone to figure out the tool ourselves. We still refer back to this recorded meeting today to see how things are done in demand tools if we have a problem.

Using DemandTools

Like to use
Well integrated
Feel confident using
Unnecessarily complex
Requires technical support
Lots to learn
  • Single table de-dup with standard objects
  • Find and discover IDs from my own CSV
  • Update/upserting new records
  • Custom object de-duping requires lots of api calls.
Over all demand tools does the job and does it well. We don't have any issues with its function or its usability. The only thing i would ask for is a Mac version