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Strong toolset for a budding tech sector
November 16, 2018

Strong toolset for a budding tech sector

Marc Herschberger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Overall Satisfaction with Drift

Drift is currently being used by our marketing and sales team for its bot feature, which has helped us increase our lead conversion rates on our site while also increasing our contact rates with those leads since it allows for immediate routing of leads to sales through the chat functionality. Outside of that, our client services team is using Drift's meeting link to help increase efficiency in booking meetings with our clients and prospects.
  • Makes it easy to build out both simple and complex playbooks for chatbots.
  • Simplifies the process for qualifying and contacting leads that come through the chat service.
  • Connects well with other tools that sales and marketing most likely uses (marketing automation, CRM, etc.)
  • Some of its newer features still need work on them prior to their launch, but with everything moving so fast, it's understandable in this tech climate.
  • Increases in conversion rates on the site pages with the chat bots.
  • Increases in successful contact rates between sales and new leads coming in through the chat bots.
  • Increases in visibility into attribution for leads coming in from chatbot sources.
HubSpot has its own chatbot tool baked into its platform and while it's good and growing, Drift is just a more mature technology currently.
It's a great tool for a relatively mature marketing and sales team that utilizes digital tools already to increase effectiveness. For those still not sold on "digital marketing" then you're not going to "get" this tool or get the most out of it.