Game-changer for ABM
December 23, 2022
Game-changer for ABM
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Folloze
We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific message dedicated to the personas we are targeting, and creates a single site where our accounts can consume the most relevant content for them and which has been curated specifically for their role.
- Personalization strategy
- Cookie usage
- Connection to other existing automation platforms
- WYSIWYG editor is restrictive - would be nice to be able to toggle on and off to control styles
- We have seen a healthy increase in lead conversions within our target accounts. I attribute this in large part to better engagement with these leads at early stages of their journey.
Cannot comment as I was not part of the ultimate decisionmaking process.
Do you think Folloze delivers good value for the price?
Yes
Are you happy with Folloze's feature set?
Yes
Did Folloze live up to sales and marketing promises?
Yes
Did implementation of Folloze go as expected?
Yes
Would you buy Folloze again?
Yes