Overall Satisfaction with G Suite
G Suite is used across the organization, and has proved useful to help foster collaboration between members of the marketing team as well as the wider organization. In particular, I have found the ability to share files — and store assets in Google Drive — to be very helpful to simplifying our workflow processes. It is also flexible enough to address a wide variety of use cases from storyboarding to spinning up pitch decks for sales teams.
- While writing scripts for video advertisements and storyboarding them, G Suite was enormously helpful for getting input and feedback from multiple stakeholders in several departments.
- Google Slides offered a neat way to build out sales enablement materials in a collaborative way, giving sales teams an easy way to comment on slideware and scripts while the product marketing managers were easily able to offer their own thoughts.
- G Suite doesn't have the full capabilities that Microsoft Office has. Although it is simpler to use, it could benefit from greater functionality.
- If it could support better project management and calendaring (for editorial and creative calendars), G Suite would be a great out-of-the box solutions for a wide breadth of issues. At present, it fills most uses but leaves room for tools such as Asana, Airtable, Basecamp, or Trello to fill in the gaps.
- It has sped up the development of creative materials.
- It has increased collaboration across departments.
- It has fostered improved communication.
Microsoft Office is the gold standard for productivity software these days, but Google has outflanked Microsoft in it's ability to introduce collaborative elements into its software from the ground up. If you have an internet connection and a team big enough to benefit from it, G Suite's ability to allow teams in separate locales to communicate and work together effectively is impressive.