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Simple use experience of Google analytics
September 17, 2014

Simple use experience of Google analytics

Zhipeng JIANG | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
  • Data visualization
  • Real time data
  • Mobile User Interface
  • Real time data visualization
  • http://www.capptain.com/
Google Analytics allows you to measure the online traffic to your website and helps in making further improvements in your advertising campaign. Google Analytics can be the best choice for marketers, as it is completely free and works well for small companies with small advertising budgets.

- Target your online visitors
- Measure the results of your marketing campaign
- Customize your website for greater exposure
- Evaluate traffic flow to your website
- Improve your web page quality
Google Analytics can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts. Marketers can find the most popular keywords that can help improve their SEO campaign strategy and provide higher sales leads for their business. It also provides an insight into critical areas in your website that may require improvement and accordingly create opportunities for attracting greater online traffic. In short, this tool provides tremendous opportunities for all kinds of business owners in managing their resources in an economical manner.
If you link Google Analytics to your AdWords account, Analytics automatically tracks the behavior of users coming from your AdWords ads. This data can help you gauge the ROI of your AdWords budget and make informed decisions about changes to your AdWords account.