Great tool for all and plenty of features to explore
May 04, 2021
Great tool for all and plenty of features to explore
Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is deployed across our entire organization. We have about 44 country websites and having visibility into our web traffic is everything. Google analytics helps you gain valuable marketing insight to how our content and pages are performing. We use all the web stats to drive change and improvement - which are deployed globally. I utilize a [Google Analytics] plugin so I am constantly reviewing metrics when i am combing our sites. See as there are thousands of pages, quick searches, friendly dashboards, and numerous tools and customizing to help direct editors to make improvements and address fixes.
- Allows you to take a deep dive into how users are engaging with the website.
- You can create custom goals and dashboards
- You can also generate reports on all the metrics you desire.
- All the tabs and options can feel overwhelming sometimes
- There is a scale to climb as far as learning what all the lingo means. This is needed to understand the data and how to improve it - though they do define many terms
- Reporting
- Dashboards
- Filters
- Goal conversion tracking
- Our organization's website continues to be the number source of qualified leads that our sales team closes. GA is in place to help assure that we continue to provide the best digital experience when they enter our site. We understand the places where we can make an impact on the business and other areas where we may have missed and need to improve.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes