GA360 is a Tool for Large Organizations with Even Larger Datasets
Updated July 02, 2019
GA360 is a Tool for Large Organizations with Even Larger Datasets
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Google Analytics 360 is being used in my organization for mainly web analytics across the entire organization. Our GA data is our "truth" data when it comes to other web metrics that we may receive from other marketing tools. It helps to address the what? questions when it comes to our website. Things like: What are people doing? What pages are they visiting? Etc. We then use additional Voice of Customer data to complement GA data and answer why? questions. Such as: Why are they spending so much time on this page? Why aren't they watching this video? Etc.
- Additional user management, which is key for large organizations that have numerous users.
- Higher data processing to process larger amounts of data and store it longer.
- Formal contract, which provides an actual point of contact for ensuring the service is running as it should and provides service level guarantees.
- Higher sampling limit for reporting.
- Additional integration with DoubleClick.
- Higher limit for custom dimensions and metrics.
- Data driven attribution modeling function.
- Although it is getting better, there is more room for the tool to advise on missed features enabled among other suggestions to make better use of the tool.
- Even though there is some room for user management, I think having additional controls over certain user functionalities would be nice - like custom report sharing.
- GA allows us to measure conversions on our sites. That in turn gives us the opportunity to calculate ROI as much as possible.
- GA also has given us the opportunity to begin implementing an attribution model for our marketing efforts.
Google Analytics and Adobe Analytics are very similar. I wasn't involved in the decision making process at my organization, as we had GA well before I began in my position. However, GA has a suite of other tools that complement Web Analytics that makes it extremely easy to transfer data between the tools.