Heap Auto-Capture Is a Game-Changer
September 26, 2021

Heap Auto-Capture Is a Game-Changer

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Currently, Heap is being used mostly by the product management team. The data we collected are then sent to be used by other teams (sales, marketing, etc.). The product team uses this mostly to understand the user's behavior, conversion rate and support/validate marketing campaigns. It helps answers features that are commonly used.
  • Auto-captures data , even before you define it
  • Event definition makes it easy to define events for reporting
  • Robust reporting tool
  • Rather steep leaning curve
  • Highly customizable but also can overwhelm users with options
  • Increased engagement within product
I did not personally select Heap, as it was already there when I joined the company. However, compared to the other analytics products I used, the Heap auto-capture is the game-changer. I never miss any data that I want to report on since everything was already auto-captured. And I don't have to take up the development cycle to insert any Javascript snippet to track certain pages.

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The auto-capture is a game-changer. It tracks all data before you define it so that you don't lose any data that you define afterward. If you are constantly adding new metrics or things to track, everything has been captured for you and is ready for you to report on once you define what you want to report on. You also don't have to put the Javascript code on every page that you want to track the data on, which saves your engineering team's cycle.