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Heap is okay
March 15, 2022

Heap is okay

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Heap

For general analytics - to gauge traffic quality and sales across the domain.
  • Somewhat intuitive interface
  • Realtime reports
  • Custom defined events and conversions
  • Attribution modeling
  • Faster loading of data
  • Easier segmentations
  • Gauging quality of traffic is with work arounds (not a true bounce metric, but if someone dropped off from going to a secondary page)
  • Data gaps due to consent manager
Google Analytics was much faster, easier, and more comfortable to use. We had to use Heap since we are Amazon.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

No

For marketers, it does have a learning curve and isn't as intuitive and fast as Google Analytics. There is no easy attribution modeling. We also have a lot of data gaps that make Heap data hard to use.