Heap Advanced Analytics
July 24, 2022
Heap Advanced Analytics
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
We use Heap to validate our Google Analytics data and to provide more granular data regarding the consumer funnel. Heap is also great for custom segmentation of data that GA and GA4 is missing. Another benefit over GA is that it doesn't do a great job of adjusting/fixing data that has already been collected, while all changes to data in Heap can be applied retroactively.
- Data validation
- User management and permissions
- Backfixing data and segmentation
- Providing very flexible but granular data
- Somewhat buggy visual labeling of events functionality
- Training courses / Heap University is outdated
- Training in general / use case examples
Heap has augmented our Google Analytics. While we still primarily use GA, Heap has added in areas where Google Analytics has fallen short.
Do you think Heap delivers good value for the price?
Not sure
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes