The Best Platform for SMBs
August 28, 2019
The Best Platform for SMBs
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
HubSpot was originally only used for marketing, but this year has been implemented across sales as well so most of the organization uses the tool. We have been able to use HubSpot for our marketing needs, including social media, email marketing, blogging, and landing pages. The campaign feature allows me to track everything involved with a specific campaign, which makes it easier to quickly show the impact the campaign has had on our marketing efforts without having to try to gather all of the information. Additionally, it has addressed our marketing automation and CRM needs. It has many other features that have provided us with more value, including the workflows. These are not only used to automate emails but also tasks and changes to contacts so we don't have to worry about manually changing them. We have a few different fields that need to be updated when a lead becomes a customer. When the sales team changes one field, a workflow will cause the other two fields to change automatically. Those fields are used in lists that determine who we send product update emails to when we want to update our customers specifically about something.
- Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
- Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
- HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
- It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
- I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
- While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
While Salesforce has a more robust CRM, HubSpot has a much better marketing platform. At first, we used both but struggled with the information going back and forth. The cost was also a factor. We ended up stopping Salesforce and for awhile we just manually tracked leads, which was hard. We eventually decided to give HubSpot CRM (Free) a try and have found quite a bit of success with it. Overall, HubSpot has been a better fit functionally and financially for us.
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