Item: HubSpot CRM
Rating: 8
Author: Janet Kim

Use Cases and Deployment Scope

We use it across the inside sales team and the growth/marketing team utilizes how we can use it as well.

Pros and Cons

Filtered contact views
Updated activity feed with details
Dashboard widgets (has a lot of filter options to get specific data)
Bulk emailing, sequence management

Generally, the order of information and design hierarchy (why are fields listed alphabetically?)
Show delivery dates of sequences when sending in bulk, show more/other detail wherever it might be helpful
Proactively detect invalid contact emails
Move tasks into filtered views

Return on Investment

Positive: learning customer behavior
Positive: learning sales techniques and skills
Negative: wasting a lot of time on unqualified leads due to fake/contact

Usability

Pretty user-friendly, also doesn't seem antiquated so the look and interface design feels fresh and the tech behind the software seems to date!

I cannot remember which software I have used, but in plumbing and architectural lighting, I have used very old-looking CRM software (90's style). This is much better in the areas of analytics, usability and interfacing, customer support, and technologically current.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Google Workspace (formerly G Suite)

Likelihood to Recommend

HubSpot CRM seems to me, a pretty comprehensive and sophisticated CRM software that is updated and competing on the cutting edge. The design is alright as well, but it could be nice to have options tailored to the company (color, typefaces) to help get sales representatives in the selling mood and company vibe.

Current, sensible

Overall Satisfaction with HubSpot CRM