Overall Satisfaction with HubSpot CRM
We use Hubspot CRM to manage our customer relationships via email and marketing automation. We make extensive use of workflows to automate our customers' onboarding and continue their education about our products, research, science, and product benefits. We Also use HubSpot CRM to segment our customer base depending on what products they purchase, how frequently they buy from us, and whether they buy 'casual' or subscription products. We also use HubSpot CRM to nurture prospective customers towards a purchase decision.
- Automation
- Email
- Segmentation
- Analytics
- Reconciling with 3rd party data e.g. Google Analytics
- Mapping workflows
- Increased customer engagement
- Higher Customer Lifetime Value (CLTV)
- Increased sales
HubSpot is significantly easier than Marketo to work in day to day. Workflows are easier to create and manage, the email tool is intuitive for non-technical people and segmentation is far easier to use. When it comes to effectively and efficiently using our time to create marketing programs Hubspot wins hands down - it's just less "wrestling" to get it to work well. The onboarding and training is second to none.
Do you think HubSpot CRM delivers good value for the price?
Yes
Are you happy with HubSpot CRM's feature set?
Yes
Did HubSpot CRM live up to sales and marketing promises?
Yes
Did implementation of HubSpot CRM go as expected?
Yes
Would you buy HubSpot CRM again?
Yes