Item: HubSpot CRM
Rating: 10
Author: Travis Swan

Use Cases and Deployment Scope

We use HubSpot as our main customer database. Our sales team runs their business through HubSpot. We monitor sales activity, pipeline metrics, and closed won revenue through HubSpot dashboards. HubSpot is the lifeline of our sales team. Each day, reps log in to HubSpot, and the CRM runs our day, tells us who to call and who to email, shows us deal progress, etc. Without HubSpot, our team would be lost and unable to function at a high level.

Pros and Cons

Tracks activity metrics.
Delivers information regarding inbound leads.
Presents quota attainment and closed won/lost revenue in a meaningful way.

Advanced reporting and exporting capabilities.
Dashboard creation could be easier.
Use of AI could be enhanced.

Return on Investment

Easy to onboard new reps.
Shorter deal cycle.
Repeat customers have increased MoM.

Usability

Easier to use More intuitive Easier to onboard.

Alternatives Considered

Salesforce CMS, Bigin by Zoho CRM and Close CRM

HubSpot is more user-friendly than all of the above. It is far simpler and provides more data and reporting.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Fishbowl Inventory, Zapier, Looker, Aircall

Likelihood to Recommend

HubSpot is the ideal CRM for a small to mid-size sales team. HubSpot is the most accessible CRM to use and easy to learn, train, and develop skills over time. The activity timeline of a contact makes it easy for a manager to see where a deal is currently at or how a new deal came to life.

Ease of use and sales team visibility makes HubSpot the best solution.

Overall Satisfaction with HubSpot CRM