Long-time Spredfast/Khoros Marketing user - Everything in one place
September 13, 2019

Long-time Spredfast/Khoros Marketing user - Everything in one place

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence
  • Experiences
  • Promotions

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing is begin used by several different departments on different initiatives. We use Khoros Marketing to schedule and post on several different social channels. We use the calendar as a planner and analytics for measurement. We also use a custom channel for Glassdoor. It doesn't publish, but we can use the calendar and workflow.
  • I heavily use labeling on all my posts. This allows me to segregate posts by different topics and categories and then measure.
  • I find it easy to filter and export reports of different types, whether it's posts for a particular channel or metrics based on certain labels.
  • I am missing a lot of the functionality for LinkedIn. I understand that a lot of this is issues with the API and not Khoros Marketing. I'd like to be able to @mention people, and would like to get mentions in my inbox so I can reply.
  • I'd love to be able to do more with Instagram, such as stories and gifs, directly within the tool.
  • My company is still working on security for the use of the mobile app. This would be a huge improvement for my team.
  • Khoros Marketing has allowed me to show measurement through a comprehensive dashboard.
  • Khoros Marketing has helped me plan each channel separately while getting the whole picture at the same time.

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Khoros Marketing is well suited for companies in multiple channels, with multiple different initiatives. I find that it's easy to switch between all the functions. It may not be as suitable for a company that has a very simple structure and would not be able to take advantage of all the available tools.

Khoros Marketing Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
8
Sentiment analysis
Not Rated
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
8
Workflow management
8
Automated routing and prioritization
8
Customer interaction histories
7
Bulk actions
8
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Twitter
Not Rated
Facebook
8
LinkedIn
6
Google+
Not Rated
Instagram
6
Pinterest
Not Rated
YouTube
7
Campaign success analytics
Not Rated
Real-time tracking
8
Competitor analysis
Not Rated
Role-based user permissions & privileges
8
Mobile access
2