Item: Klaviyo
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Klaviyo for email and SMS marketing. Switched from Mailchimp and Attentive in order to combine email & SMS into a single platform. Have been very happy with it. The email builder is significantly better and faster than MailChimps, and some of the scheduling and segmentation features are far superior as well. Nice to be able to create flows that combine email & SMS based on user engagement and preferences.

Pros and Cons

Email builder
Advanced segmentation
Campaign scheduling

Only thing I liked about Mailchimp was being able to create a segment within the campaign, whereas in Klaviyo you have to create it outside of the campaign. Just a few more clicks.

Return on Investment

Slightly higher cost than Mailchimp + Attentive combined, but more than makes up for it in features and efficiency

Systems Integrated With

Facebook
Shopify

Unified Data

Nothing earth-shattering here, basic email deliverability, open rates, click rates, and purchasing data (like Mailchimp)

Better system for creating and editing journeys (aka "Flows") - was able to create every type of flow I wanted.

Alternatives Considered

Mailchimp and Attentive Mobile

As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Shopify, monday.com, Slack

Likelihood to Recommend

Excellent for email & SMS combined, more efficient email builder (fast, responsive, drag & drop even from desktop directly into email body, etc), can create a segment based on future actions (like creating a dynamic segment for non-opens of a campaign that hasn't been sent yet, so I can schedule the original email and followup email in advance, whereas in Mailchimp I had to wait until the original email was sent before I could create the non-open segment.)

Switched to Klaviyo from Mailchimp + Attentive

Overall Satisfaction with Klaviyo