Best email marketing software for e-commerce businesses
May 23, 2024

Best email marketing software for e-commerce businesses

Jessica Gardner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

I work for a marketing agency that manages email marketing for a number of clients in various industries including beauty, tech, events, apparel, and so many more. Klaviyo is the best email marketing software we have used for many reasons including its seamless e-commerce integration, real-time tracking and reporting, and over all user-friendliness.
  • ecommerce email marketing
  • integrations
  • automations
  • signup form customization
  • higher conversion rates
  • higher sales
  • higher customer satisfaction
  • improved client relationships
  • shopify
  • stripe
  • loyalty lion
  • meta ads
It has helped us understand for our clients when to communicate with their audience. Not only what time and day is best to communicate with them but when they are most likely to make their next purchase as well.
Klaviyo has helped our clients with the acquisition, retention, cross-selling, winback, and loyalty
Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is the best email marketing platform for e-commerce businesses. It is very user-friendly and tracks campaigns with great detail. For a small business looking to send out simple newsletters with no e-commerce integrations, it is not necessary to have such a powerful tool for email marketing and there are many cheaper/simpler options.

Klaviyo Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Third-party software integrations
Not Rated