If email marketing is a priority, make Litmus one too!
June 21, 2023
If email marketing is a priority, make Litmus one too!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus to design, proof, test and report on our emails. The business goal for using Litmus is to test email rendering across devices and email clients and identify potential faults in the build.
- Identifies formatting issues across different devices
- Allows us to build and collaborate an email with team members
- Gives us insights on engagement of our audience
- Platform speed. I often find that the site is slow working, especially when sending test emails from our ESP
- Higher conversion rate for appointment booking
- Better collaboration and shorter email review cycle
We are just starting this integration but I imagine it will prove to be extremely beneficial
It has allowed us to better prioritize our fiscal year budget and allocate more to email
Being able to work with the design team directly within the email has allowed us to reduce review cycle by 50%
In terms of reporting, Litmus makes digging into insights and analytics a lot smoother and user-friendly compared to Salesforce Marketing Cloud's reporting platform.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes