Item: Mailchimp
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Mailchimp for several clients. Some of my clients use it for informational newsletters and others for direct advertising, both B2C and B2B. It’s very simple, quick and the support information is great.

Pros and Cons

Ease of use
Premise templates

Reporting
Technical support for email lists

Return on Investment

Increased revenues
Positive ROI

Alternatives Considered

Constant Contact

I work with smaller businesses so the free version is a great way to prove Mailchimp's worth to business owners.

Usability

It’s easy to use for people who aren’t technically inclined. The UI is simple and the features are easy to navigate.

All-in-One Marketing Platform

We only use it for email.

Lessons for Success

I’ve had success increasing engagement and launching campaigns to build trust for my clients.

Likelihood to Recommend

Mailchimp is good for companies with a single objective. Unless you have the budget for higher versions it can be difficult to customize lists and sends.

Great product for the technically challenged

Software Version

Overall Satisfaction with Mailchimp