Item: Mailchimp
Rating: 8
Author: Jason Rutel

Use Cases and Deployment Scope

We use Mailchimp with multiple clients to manage their email campaigns, some landing pages, and even have it connected to a few woocommerce stores. As an agency owner, I love the fact that I can switch between multiple clients from a single login, and I know that the product will deliver on his promise. Mailchimp allows us to create engaging emails and schedule them ahead of time for clients.

Pros and Cons

Tons of integrations
User-friendly email builder

Would love to see a visual automation builder
Need the ability for users on a current list to have updated tags without creating a new list when sending via zapier or WordPress

Return on Investment

With clients paying for their own account it’s been a great ROI for us!

Alternatives Considered

ActiveCampaign, GetResponse and MailerLite

Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or GetResponse for individuals who need funnels in their email.

Usability

It’s always easy to use and makes sense. There are very few times where I run into something that is broken. It is very reliable and I know what to expect when I am working with the platform. The new beta email designer is still a work in progress, but the main designer and works great still! The only downside is a lack of visual automation builder, but that is not a dealbreaker for us.

All-in-One Marketing Platform

I have utilized landing page builders on Mailchimp a few times in order to quickly capture emails and that has been a success. As a web developer they still have a long way to go in order to really have landing pages be the most useful solution. I have not spent a whole bunch of time using the Facebook ads side of it but I imagine it to be very useful.

Lessons for Success

We have succeeded in consistently delivering email campaigns for clients, and have been able to work as a team in the platform and get reviews from the client. As an overall workflow it has worked very well, and I am happy with how usable it is and the quality it delivers. Sometimes it’s not about all the fancy bells and whistle ‘s, but it’s about the ability to get it done with the least amount of friction. Mailchimp does a good job of that!

Likelihood to Recommend

Mailchimp is a great email campaign platform for anyone starting out, and also for agencies who need to manage multiple early stage clients. Once you get into more complicated automation, you may need to look for more developed solutions. If you need beautiful emails and an easy user interface, this is the place to go.

Get the job done with the least friction!

Software Version

Overall Satisfaction with Mailchimp