Item: Mailchimp
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Mailchimp is being used by a number of our clients as their email service provider. We use it to set up email journeys, stay in contact with our subscribers, and engage with our customers via templates or custom-coded email designs. We typically manage the email strategy, content, design, list management, and sending of emails via Mailchimp for our clients.

Pros and Cons

Easy to use, beautifully designed email templates.
Email journeys and drip campaigns are very easy to set up.
A very robust and easy to understand reporting platform.

Their native forms could be easier to use for people with no coding experience.
Customer service is not available 24/7.
Their segmentation options are very basic.

Return on Investment

Growth in subscriber numbers.
Higher open and click rates.
Decrease in unsubscribes.

Alternatives Considered

TravelClick iHotelier Suite, Revinate and Salesforce Marketing Cloud Email Studio

Mailchimp is simply easier to use and much more user-friendly. I have found TraveClick and Marketing Cloud specifically to be a negative user experience, and feel that you need a lot of coding experience in order to use them. Revinate was easier to use, but even more basic than Mailchimp. If you’re looking for something more in the middle of the pack, Mailchimp is the perfect choice.

Usability

It is so user friendly. Everything from the email templates, list management, journeys, and reporting is extremely intuitive and easy to use.

All-in-One Marketing Platform

When everything is in one place, reporting wins and losses to our clients is so much easier. When you can see the full picture in one platform, optimization is much easier, allowing you to seamlessly pivot or double down on your marketing efforts for the best results.

Lessons for Success

We’ve seen an increase in subscriber numbers, open and click rate. Unsubscribe rates have gone down. Users are engaging with our sends. I’ve learned not to purchase a complicated, advanced system when something more basic will do.

Likelihood to Recommend

Mailchimp is great, especially if you are new to email marketing. It is very user-friendly, and their templates are very easy to use. Even if you are very experienced and have coding experience, Mailchimp is still a great tool because you can custom code your emails in there to look however you want.

Mailchimp’s learning center and reporting is very robust, and the product is well known for its high sending reputation and deliverability rates. The product just works. Although customer service may not be available 24/7, it isn’t often that you’ll have an issue that you need to reach out to them for.

If you are looking for in-depth segmentation, more advanced native forms, or just an overall more advanced email service provider, Mailchimp may not be for you. However, if your email marketing strategy is more basic, and you are simply looking to do the standard sends, some drip campaigns, and perhaps a welcome journey, Mailchimp is well suited to that and will provide you with robust reporting on how your sends are performing.

A fantastic user experience!

Software Version

Overall Satisfaction with Mailchimp