A great choice for an email marketing platform
January 06, 2022
A great choice for an email marketing platform
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use to send newsletters to customers and potential customers. We were looking for a way to reach our users with information on upcoming events and promotions. Mailchimp works well for allowing us to do so with relative efficiency while creating nice looking emails. We have a fairly small mailing list which works well in the plans offered by Mailchimp. The design tools do a good job walking the line between ease of use and ability to customize things.
- Allows you to quickly and easily get started
- Flexible plans for differing needs
- Design tools are well setup
- Emails are easily customizable
- Good tools to target different portions of your mailing list with different content
- Layout building works well, but could be improved
- Ability to route emails in multiple languages could be improved
- Developer documentation could be improved
- We were able to quickly reach our customers to let them know about an upcoming event
- Received positive response from our email campaigns
- We were able to get our campaigns up and running quickly
For small to medium users, Mailchimp to be the best option. Evaluating cost and ease of use, we found it to be a good choice. It did everything we needed while costing less than the alternatives we looked at for our use case. The ability to get up and running quickly was a key factor in our decision.
We have not used many of the all in one marketing features they include, but there are a number of extra features available, such as landing page and content creation. They also include a nice ability to automate sending follow up emails and creating drip campaigns. While not vital, these are nice features to have available.
Being able to quickly and efficiently reach our customers to let them know about upcoming events has been a great benefit. Communication with your customers is vital, and Mailchimp makes it easy to do so. Staying in front of the user helps keep them engaged and makes for more loyal customers.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes