Great tools for starting out, gets expensive over time

We use mail chimp for our local email and text marketing campaigns. We love using mailchimp to help us segment our consumer email databases so we can target are messaging to the correct audiences. Their analytics and reporting is awesome to help us how to improve our email marketing. We have been able to change our messaging and our contact timing.

Mailchimp has allowed us to ramp up our email and texting marketing efforts with clear reporting and dashboards. We have been able to quickly and easily see how we can improve our design, messaging, and list management after every email campaign. We have noticed a great improvement on our audience engagement. We are now beating the industry averages for open and click rates for our emails!

We have seen a marked improvement in our open, unsubscribe, and click through rates in our e-mails. We also were able to clean up our email lists so our bounce rate has dropped. As more of our audience engaged with us we have seen more people give and follow us on social media. We have also branched into text marketing because it was on one unified platform.