Great software for large companies!
December 14, 2015

Great software for large companies!

Karina Chavez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is a great program! I believe that this company knows exactly what they are doing. This is the future of marketing and because of such a great, result-driving program, people will now understand the importance of marketing and investing in it. Marketo not only brings in leads, it helps create those leads into sales without the awkward interactions like door to door or cold calling. I believe that this program is the best of the best because no other program has features like this one. It is best for companies who have much more to offer than a product. I loved using it at Workiva to help personalize urls to know exactly which prospective clients were truly interested in our product. I also hope to use this program in the future at my current company to help realign our sales and marketing teams to create a partnership.
  • Generate Leads
  • Nurture Leads
  • Analytics
  • Landing Pages
  • Training
  • Simplify
  • Faster Lead Conversion
  • Better ROI
  • Emma
HubSpot, SilverPop, Emma, ExactTarget, and Pardot. Marketo is the best software due to its capabilities and focus on leads. Marketo has many more functions and items that are extremely helpful without having to download extensions.
It is better suited for larger corporations/companies to help bring in leads. Wouldn't recommend for small business or retail.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
10
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
8
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated