Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Marketo is the home-base for all marketing efforts; it serves as the main database for our leads, email platform, report/analyzer, landing page tool, web tracking and more. It's also integrated with Salesforce and several other tools to help us get a better picture of our marketing efforts and streamline our work with the sales team.

Pros and Cons

Lead activity records
Lead scoring
Nurture camp

UX/UI needs an update
Account based marketing is an additional module and cost
Can't investigate web service errors
It's difficult to troubleshoot webservice errors

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

Marketo makes it relatively easy to add leads to nurture campaigns based on their activities and/or lead score.

Alternatives Considered

Autopilot, Oracle Eloqua and Pardot

Marketo is robust and customizable without being too intensely user-heavy. Pardot and Autopilot were more drag n drop style user-friendly, but not as powerful. Eloqua is way too complex for a basic user.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Best suited for medium to large businesses with at least one dedicated Marketo admin/power user. Marketo boasts great customizations and integrations, but they can come at an extra cost in addition to additional effort. It takes some time to learn the interface, but once you understand the basics, it isn't too hard.

It's less appropriate for smaller companies, where you can't have a dedicated user/admin or the time to dedicate to learning the system. It's robust, but the UI/UX for things like Smart Campaigns is far behind the drag/drop features of other platforms.

Just another Marketo review

Software Version

Modules Used

Overall Satisfaction with Marketo