Why you need Marketo!
Updated October 26, 2018

Why you need Marketo!

Patricia Villalobos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • Revenue Cycle Modeler

Overall Satisfaction with Marketo

It's being used across the whole organization in order to achieve seamless user experience from prospecting stages until retention, loyalty programs, etc.

Pros

  • integration with custom objects of CRM's
  • most complete list of filters and triggers to play with for workflows, segmentations, specific rules within the funnel, etc
  • the ability to have a custom data model for integration to different platforms: CRM's, video, webinars, surveys
  • the out of the box reporting is the most complete I've seen vs. many other marketing automation platforms that sell more specialized reporting as add-ons

Cons

  • a missing functionality that may help Marketo's ecosystem is the ability to create a website/blog within Marketo, though through the munchkin we may track nowadays
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Marketo increase prospects, a seamless customer experience, revenue within existing customers and maintains governance within the organization.
Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)
250,000 to 1 million
Both
For enterprise companies that need governance within a single instance with multiple workspaces, database partitions, specific custom objects to be mapped. it may be a "Ferrari" for SMB's

Adobe Marketo Engage Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
8.5
Social sharing and campaigns
9
Social profile integration
8
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.7
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics

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