Powerful enterprise-level marketing automation
November 02, 2019
Powerful enterprise-level marketing automation
Score 9 out of 10
Vetted Review
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Marketo
Marketo is used for automated email nurture campaigns, sales development routing, lead scoring, and reporting. Marketo is integrated with Salesforce CRM, providing sync and additional CRM features, helping to align sales and marketing teams and enhance sales enablement. We use reporting to monitor email performance and for attribution reporting on campaigns to better understand our ROI.
- High level of customization, allowing for complex automated nurtures.
- All in one platform for demand generation and marketing operations.
- Strong segmentation and targeting capabilities.
- High learning curve for new users.
- Interface not as intuitive compared to other leading platforms.
- Lack of visual workflows for nurture programs.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
The main outcome we are trying to achieve is to increase the number of high-quality MQLs and in-turn increase revenue. We aim to balance activities across the customer journey from brand to demand as well as focus on existing customers. We are able to configure our requirements to cater to our different sales teams and their specific targets.
While Marketo has a steeper learning curve than most platforms, it is also more robust in the way it can be configured and used to manage leads and data. The strong integration with Salesforce and other marketing technology is an advantage, especially for larger organizations with a larger marketing technology stack, where communication and integration between platforms is crucial.
25,000 to 100,000