Marketo for repeatable executions
January 05, 2021
Marketo for repeatable executions
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
Marketo is used across departments within our marketing organization. We also have some business teams executing B2B communications. My involvement is with the planning, execution, and measurement of end-user campaigns.
- Allows opportunity to easily leverage existing work.
- Integrates well with other platforms.
- Easy to use.
- Offers detailed reporting.
- Outages and down time can be inconvenient.
- Ability to to better track landing page activity.
- Allow for more landing page customization.
- Lead Management
- Prospecting / New Business
- Other
We are looking to move MQL leads to SQL by better understanding end-user engagement and demonstrating the value to sales.
Prior to Marketo, I utilized Mail Chimp. Marketo far outweighs what I am able to accomplish and track.
Less than 10,000