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If you want better ROI give Mouseflow a try!
March 04, 2020

If you want better ROI give Mouseflow a try!

Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mouseflow

Mouseflow is used by both the SEO as well as the Web Design department. We use it along with other tools to get insights on how folks are using websites that we manage. Mouseflow has had some significant upgrades recently and has added additional functionality to its heat mapping and recording user sessions. If you have not used a tool like this and you are involved in any way in providing a better user experience on websites you are missing out. It is amazing what a tool like Mouseflow can tell you about how people use a website. It allows us to make design decisions based more strongly on data as opposed to experimentation.
  • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
  • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
  • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
  • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
  • Some of the recent changes have included the addition of a funnel builder as well as the ability to create forms. Hopefully, Mouseflow stays true to its core which is heat maps and recordings.
  • I won't say the features are hard to use, the platform is well laid out. What does take some time if you are not familiar with this type of data is getting a feel for what you are looking at. It is worth the time though.
  • For some cost might be a factor, Mouseflow does have a free account that can do quite a bit but nothing compared to the paid versions. We really don't see it as cost but an investment.
  • The use of Mouseflow has created a much faster and cleaner feedback loop. This has made us more effective and more efficient. It allows us to design better and faster.
We looked at several different products when deciding on a heatmap and recording tool. We found that for the data we wanted to gather Mouseflow met all the requirements without a lot of additional features that we didn't want. We went through this process almost two years ago and to be honest there were not as many choices as there are today. However, we are happy with Mouseflow and plan to continue to use it for both our own site as well as for client sites.
This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.

Do you think Mouseflow delivers good value for the price?

Yes

Are you happy with Mouseflow's feature set?

Yes

Did Mouseflow live up to sales and marketing promises?

Yes

Did implementation of Mouseflow go as expected?

Yes

Would you buy Mouseflow again?

Yes

These types of tools are not inexpensive so we pick and choose the site we are going to run it on. We do not generally use Mouseflow on websites that are not monetized in some way. However, if a web site has to perform a function such as sales, calls to action, etc. then this tool can make the job of making a page do what it is meant to do much easier. I think with the sophistication of both Web Site and Web Site users these types of tools are essential to creating the best UX possible.