Item: Optimizely Web Experimentation
Rating: 10
Author: Ashley Anderson

Use Cases and Deployment Scope

I use Optimizely daily for our website. At any given time we are running 3 to 7 tests on our site. Optimizely Web experimentation makes it simple to build out tests no matter the size. There are tests that I can build with the WYSIWYG or my team of developers can build in the code editor. It’s so simple to set audiences, goals, and launch and end dates. With a little bit of training, anyone can use this, which is perfect for our team who moves quickly.

We moved to Optimizely because we needed to increase our testing velocity, be more assured of our data, and allow for anyone to pick it up and use. It checked all those boxes for us! Great tool.

Pros and Cons

Ease of use
Data integration
Team collaboration

WYSIWYG element changes. This capability is buggy. It doesn’t select the right selector, we’ve been told to just grab it from the site in inspector mode. It’s hard to know what did you’re in and making changes. Sometimes it doesn’t stick.
Data integration. It would be amazing to just have a repository of goals, events, etc. from our GA that we can just use in Optimizely.
Better organization of our tests. Being able to bucket by campaign, launch dates, etc. would be great!

Return on Investment

Faster implementation of tests leading to increased sales
Saved time for developer
Meet resources
Understand of impact of changes

Scalability

I think that Optimizely is a fantastic tool for a company who is serious about testing and looking to grow their understanding of their users and business. It’s great at growing your testing and helping to show the impact of testing. They are constantly working at getting more products and features to make this n all inclusive product to do the most good for your business.

Portfolio Solution

We use Web Experimentation and Experiment Collaboration. This is extremely useful for maintaining organization and timelines all in one place. We use this for speaking out about what we’re doing and how things are performing. Keeping these connected also let’s all the different groups know and understand what is happening elsewhere in the organization.

Optimizely Platform Scope

We use outside analytics, because we are looking at some deeper data points that are hard to track and the GA stat is better aligned with our back end data. But the rest of the tool is great, and I love having it all in one place. It makes it easier to find information when there are 20 tests being worked on at once.

Alternatives Considered

SiteSpect and VWO

We wanted one tool, that was easy for marketers and developers to use and would allow us to remain organized. Neither Of the other products allowed for this as seamlessly as Optimizely.

Other Software Used

WisePops, Instapage, by Postclick

Likelihood to Recommend

We use Optimizely to run tests to increase sales, user experience, and gain insights into our users. We do redirect tests, and in page changes. We even implement sales/ promo’s through Optimizely to make it simpler for our developers. I love how easy it is to get people involved in testing and thinking about how it works.

It works really well for us because we run a lot of tests on different user flows and audiences. If we were only running a test a month, we wouldn’t be using the breadth of this product. It was great for us to help increase velocity.

Great tool for people wanting to grow their experimentation

Overall Satisfaction with Optimizely Web Experimentation