Pathfactory for B2B Saas
December 22, 2022
Pathfactory for B2B Saas
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use Pathfactory as a way to promote additional pieces of content that are relevant to the asset that a user finds via paid/organic searches. We also use it to create pages that are tailored specifically for accounts that we target to make sure all the content on the page is relevant to the questions and challenges that we are trying to solve.
Pros
- Compiling relevant content onto one page to influence users to continue reading.
- Creating ABM types of pages with very little uplift from a technical perspective.
- Makes it very simple to include carousels of content on your existing web pages.
Cons
- Making complex pages isn't the easiest, as you are somewhat restricted in their page editor.
- Some form of data validation would be valuable when multiple people are adding new content.
- The analytics aren't the easiest to extract from the platform.
- The page per session that we see for people viewing assets on Pathfactory is higher than those who see assets one at a time.
The most effective aspect of our business that we have seen Pathfactory influence is helping close deals with our ABM campaigns.
I wasn't with the company when the platform was set up.
Our buyers have been able to consume content relevant to their questions at a much faster pace, which has helped them reach out to our sales teams faster.
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
I wasn't involved with the implementation phase
Would you buy PathFactory again?
Yes
Comments
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